| • | Portability and Flexibility - Coaching can take place anywhere throughout North America. Calls are conveniently made around the participant's schedule – day or evening. |
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| • | Accountability - Frequent, ongoing contact creates a "buddy" system that increases the likelihood of a person following through on stated goals. |
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| • | Trust - Participants develop a trusting relationship with their coach and are more likely to openly discuss their health problems – a very big key to positive behavior change. |
